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Visual merchandising consists of displaying and promoting products in a way that encourages sales, helping customers find products more easily and making the shopping experience more attractive and enjoyable. No wonder he is known as the "silent seller" .
What is visual merchandising?
Visual Merchandiser
It is the silent narrator that takes you to a world of emotions and fantasy
Always in Vogue
GLAMOR
CREATIVITY
ATTITUDE
SEDUCTION
Factors that influence Visual Merchandising
THE SHOWCASE
THE LIGHTING
THE PRESENTATION
THE CUSTOMER PROFILE
Product display is one of the oldest techniques in marketing; there are even data that this was practiced before the Christian era, in the ancient city of Babylon (1792 - 539 BC).
Likewise, the Arab markets have also been known to handle marketing and marketing wisely since ancient times.
The shop window or visual merchandising
It was born in the 19th century as a consequence of the development of department stores and the increase of industries under the capitalist system.
Showcase categories:
Closed °
° open
Exterior
Interior
Elements of a showcase:
- The perception of aesthetics and psychology.
- The creativity of the designer or merchant.
- The lighting.
- The color.
- The elements within the composition or aesthetic proposal.
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